IBS Conference on Marketing and Business Strategy on Branding and Strategic Brand Management- ICFAI Business School


College Name: IBS(ICFAI Business School)

About College: Since its inception in 1995, IBS has been one of the best B-Schools in the country, providing excellent academic delivery and infrastructure to its students. At IBS, we offer innovative and globally accepted programs and great opportunities for all-round development. 100% case-based learning is unique to IBS. IBS transforms its students into leaders of the future.

Event Name: IBS Conference on Marketing and Business Strategy on Branding and Strategic Brand Management: Then, Now & Hereafter..

Event Date: 15th-16th November 2019

Call for Paper:

  • Theorizing brands, branding and brand management
  • Elements of branding strategies
  • Brand communication strategies
  • Brand equity conceptualizations and operationalizations
  • Consumer – brand relationship(s)
  • Strategic management perspective(s) of brand(s)
  • Managing brand(s) across time
  • Managing brand(s) across geographies
  • Branding in the age of Web 2.0 & App-based Branding
  • Research, measurement, and analyses of branding construct(s)
  • Contextualizing branding and brand management
  • Beyond branding and brand management
  • Sports Branding
  • Place & Destination Branding
  • Branding of Banking & Financial Services
  • Special track

Paper Submission: Clickhere

Registration: Clickhere

Important Dates: 

  • Submission of Extended Abstract- July 31, 2019
  • Decision on Extended Abstract- August 31, 2019
  • Submission of Full Papers- September 30, 2019
  • Registration Opening Date- July 01, 2019
  • Last Date for ‘Early Bird’ Registration- September 30, 2019
  • Last Date for Late Registration- October 31, 2019

ICFAI Business School (IBS),
IFHE Campus, Donthanpally,
Shankarpally Road,
Hyderabad 501203,
Telangana State, India.

Event WebsiteClickhere

College Websitewww.ibsindia.org

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